Which Direct Mail Campaign Works Best for My Business?

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If you are asking yourself if direct mail marketing is right for your business, the answer is yes…if you implement your direct mail campaign the correct way. According to research from Epsilon, 59% of U.S. respondents, said they find pleasure in receiving physical postal mail from brands, and 70% feel that mailbox mail is more personal than the mail via the internet. Aside from the marketing value that can be derived (Epsilon). Many marketers today are so focused on online…
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Direct Mail is Not Dead!

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If you have had any in-depth discussions dealing with modern marketing strategies for your business or organization, chances are strong that you have heard the myth that direct mail is dead – supposedly sent to its grave by the world wide web. But believe it or not, the internet’s form of electronic mail and social media messaging aren’t the only valuable mailboxes in town. There is still a sense of surprise and stimulation that is triggered by receiving physical mail…
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Screen Printing for Family Reunions

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Not only are family reunions a great source of fun, but they take a lot of organizing to bring together a mass amount of loved ones into one location that may not ordinarily get to see each other very often. Whether your family reunion is an annual celebration or a stand-alone event – you want to unify all of the beautiful branches of your family tree – and make everlasting memories together that day. Aside from the food, the games,…
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USPS Postage Rate Increase — What You Should Know

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The U.S. Postal Service has introduced new postage rates starting Sunday, January 21, 2024. These changes impact both business and personal mail users and are essential for budgeting and planning for mailing and shipping needs. Here are the key updates to the USPS postage rates for 2024 based on the latest information. Letter Increases First Class Mail Letters (1 oz.): The postage rate has increased by 2 cents from the previous rate to $0.68. First Class Mail Metered Letters (1…
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Raised Foil Stamped Business Cards

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Once you understand the immediate impact that can be made by passing out your business card, the next thought that may arise is – but everybody has a business card…what makes me any different? Standard business cards with white cardstock and black print are likely the first image that appears in your mind. In order to break on through to the other side of generic monotony in the business world, consider printing raised foil stamped business cards. Give yourself the…
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Traditional Screen Printing vs. Print to Garment Printing

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As you prepare to spend your hard-earned money or reinvest recent profit into commercial printing services for your apparel business or promotional t-shirts, the decision needs to be made whether or not to use traditional screen printing or to use print to garment printing, commonly referred to as direct to garment (DTG). Screen printing and direct to garment printing both yield high-quality prints, but where they differ is in their methods. Let’s dissect the differences between regular screen printing techniques…
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What Makes a Good Political Direct Mail Campaign Effective?

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Political campaigns are highly competitive and expensive. Direct mail can be a powerful tool to stand out from your competition, spend your marketing budget wisely, and to influence the opinions of voters and have them take action. Direct mail campaigns have even been used to smear the reputation of o political opponents. Unlike a business that can keep on selling services and products on an ongoing basis, political direct mail campaigns have a very limited amount of time to convince…
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Why are Thick, Premium, and Luxe Business Cards Becoming More Popular?

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As soon as you hear that luxe business cards typically cost 2-3 times what an average business card costs, you may be scared away from them. But once you accept the higher price point for luxury business cards and explore the reasons for the cost hike and the benefits to stepping up your printed marketing material efforts – the reasons to say “yes” to luxe business cards becomes crystal clear. Let’s review the core reasons why thick, premium and luxe…
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How to Choose the Right Mailing Shop

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What exactly is a mailing shop? A mailing shop, also referred to as a mailing house or a mailing agency, is a business that is hired to organize direct mail to be sent out locally, nationally, and also internationally on behalf of companies or organizations. Successful mailing shops are able to take advantage of cheaper mailing rates that the average individual or organization wouldn’t be able to receive. It is highly recommended to use the services of a mailing shop…
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Commercial Printing Materials for Marketing Success

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For a fresh, professional presence in the marketplace, commercial printing provides your business with marketing materials to reach future clients. You get one chance to make a first impression. Why waste that opportunity by attempting to print cheap looking promotional items? Find out the importance of getting your brochures, stationary, catalogs, business cards, posters, and letterhead properly crafted with the expertise that is offered by a commercial printing company. Professional Posters When you are in need of capturing the attention…
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