What Type of Booklet Works Best in Direct Mail Marketing?

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Direct-mail marketing may appear to be an old school promotional process. But direct mail has new school benefits for generating an audience and nurturing a customer base for your products and services. Before you start sending out a colorful calendar or intriguing booklet mailings, consider the ways in which direct-mail booklets can boost sales and exposure for your business? Let us help you discover the type of booklets that work best in direct mail marketing to establish your brand. How-to…
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How to Write an Effective Direct Mail Fundraising Letter

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It is no secret that copywriters are in demand when charities in Washington D.C., Maryland, and Northern Virginia turn towards direct mail pieces to increase the number of donations that they will receive. When it comes to creating a direct mail campaign in the form of a fundraising letter, it will take some expertise to execute this essential form of utilizing marketing materials. Commercial printing of direct mail advertisements is extremely important when you are looking for fundraising letters and…
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Make Your Direct Mail Marketing More Memorable

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Even in our digital age, direct mail still gets the job done when it comes to return on investment. According to a direct mail research study done by InfoTrends: 66% of direct mail gets opened, 82% of direct mail is read for at least a minute, 56% of direct mail recipients who responded visited the physical store or went online, and 62% of direct mail responders in the past three months bought something. But the biggest stat of all was…
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Four Categories of Customers for Direct Mail Advertising

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What is the point of spending hard earned dollars from your marketing budget to produce and deliver a letter for direct mail sales just to have it end up decorating the inside of thousands of garbage cans? When you are targeting influential industry tastemakers and possible consumers in local areas like Northern Virginia, Maryland, and Washington DC, you want to create a direct mail marketing piece that will speak volumes for your business. Before you begin to add any business…
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Reasons to Hire a Commercial Printing Company

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Whether you are running a business in Northern Virginia, Maryland, or Washington DC, it is a common occurrence that your company, no matter the size of your operation, will have printing projects that need to be completed professionally. You may need slick business cards, exceptional marketing materials, informative brochures, or even professional trade show banners. Why waste money and run the risk of developing marketing materials that cheapen your brand by trying to print them in-house? Make sure that you…
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Promotional Apparel Choices for Screen Printing Besides T-Shirts

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When it comes to making the decision to screen print clothing for corporate marketing and promotional purposes, the first garment that typically comes to mind is the trustworthy t-shirt. We all have dresser drawers filled with those comfortable short sleeve wearable billboards for companies and events that we have supported in the past. As popular as t-shirts are, if you are looking to think outside of the norm and catch people’s attention, you should look into what other promotional apparel…
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Strategies for Writing a Useful Direct Mail Sales Letter

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What is the point of spending hard earned dollars from your marketing budget to produce and deliver a letter for direct mail sales just to have it end up decorating the inside of thousands of garbage cans? When you are targeting influential industry tastemakers and possible consumers in local areas like Northern Virginia, Maryland, and Washington DC, you want to create a direct mail marketing piece that will speak volumes for your business. Before you begin to add any business…
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Tips to Keep in Mind Before Writing a Direct Mail Sales Letter

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Think to yourself for a moment and imagine – how many letters for direct mail sales have made a one-way trip from your mailbox to your recycling bin? Even if the direct mail ads came from local companies in Northern Virginia, Maryland or Washington DC, why weren’t these messages worth your time? Was there an overwhelming amount of information poured out at you? Did the direct mail sales letter look like a college essay instead of an appealing, colorful message?…
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