Corporate brochures are printed publications that are utilized to showcase the benefits of a company’s products and services to potential or current customers and clients. These company brochures generally have one, two or three folds, giving them a distinctive look that separates them from other printed marketing materials like fliers, catalogs, and direct mail letters. As an affordable form of advertising, a corporate brochure can be useful to both large corporations all the way to small start-up companies. Now, let’s…
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Direct mail leads are sales opportunities that stem from an organization to stimulate interest in their products and services by sending out printed marketing materials such as postcards, brochures, catalogs, flyers, or discount coupons directly to a customer’s physical address. Direct mail leads are still popular sales solutions because people still read their mail, and the mailing lists have become more informative with data beyond simply the name and the address of the recipient. In order for direct mail…
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When it comes to printing and distributing promotional marketing material, the core result that you are looking for is sales. This requires that your informative typed marketing copy, your enticing photographs, and your gratifying graphics all work together in unison to strengthen the overall selling power of these printed brochures, postcards, and posters. We all know what horrible, amateurish graphic design looks like. But its way more difficult to pinpoint exactly what makes for good graphics for marketing materials. We…
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