Even in our digital age, direct mail still gets the job done when it comes to return on investment. According to a direct mail research study done by InfoTrends: 66% of direct mail gets opened, 82% of direct mail is read for at least a minute, 56% of direct mail recipients who responded visited the physical store or went online, and 62% of direct mail responders in the past three months bought something. But the biggest stat of all was…
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What is the point of spending hard earned dollars from your marketing budget to produce and deliver a letter for direct mail sales just to have it end up decorating the inside of thousands of garbage cans? When you are targeting influential industry tastemakers and possible consumers in local areas like Northern Virginia, Maryland, and Washington DC, you want to create a direct mail marketing piece that will speak volumes for your business.
Before you begin to add any business…
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Even in this current digital information age, direct mail campaigns and the commercial printing of marketing materials still remain key assets in the overall advertising plans of many successful businesses. With the appropriate execution, direct mail advertisements can be a very effective technique to gain visibility. But aside from getting the attention of consumers with direct mail, utilizing postcards, brochures, and coupons as direct mail marketing also provides companies with tangible and measurable results that can be tracked. Follow along…
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Direct mail marketing is an advertising method in which businesses and organizations provide physical marketing materials to potential customers and consumers to deliver information about a product or service they offer. Now that you have a basic definition of direct mail marketing, now is the time to take a moment and understand what direct marketing can specifically do for your business. Learning the distinctive nature of a direct mail campaign allows you to know how to justify its usage in…
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