When it comes to executing a successful direct mail campaign to make a positive impact on your local community members, it becomes crucial to identify the most optimum methods for reaching them. TV commercials, website banners, and Facebook ads could all miss the target by casting too wide of a net to garner regional attention. But with a direct mail campaign, you can fine-tune your reach and maximize the magnitude of your message by following our suggestions on how to…
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If you are asking yourself if direct mail marketing is right for your business, the answer is yes…if you implement your direct mail campaign the correct way. According to research from Epsilon, 59% of U.S. respondents, said they find pleasure in receiving physical postal mail from brands, and 70% feel that mailbox mail is more personal than the mail via the internet. Aside from the marketing value that can be derived (Epsilon). Many marketers today are so focused on online…
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If you have had any in-depth discussions dealing with modern marketing strategies for your business or organization, chances are strong that you have heard the myth that direct mail is dead – supposedly sent to its grave by the world wide web. But believe it or not, the internet’s form of electronic mail and social media messaging aren’t the only valuable mailboxes in town. There is still a sense of surprise and stimulation that is triggered by receiving physical mail…
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The U.S. Postal Service has introduced new postage rates starting Sunday, January 21, 2024. These changes impact both business and personal mail users and are essential for budgeting and planning for mailing and shipping needs. Here are the key updates to the USPS postage rates for 2024 based on the latest information.
Letter Increases
First Class Mail Letters (1 oz.): The postage rate has increased by 2 cents from the previous rate to $0.68.
First Class Mail Metered Letters (1…
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Political campaigns are highly competitive and expensive. Direct mail can be a powerful tool to stand out from your competition, spend your marketing budget wisely, and to influence the opinions of voters and have them take action. Direct mail campaigns have even been used to smear the reputation of o political opponents. Unlike a business that can keep on selling services and products on an ongoing basis, political direct mail campaigns have a very limited amount of time to convince…
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What exactly is a mailing shop? A mailing shop, also referred to as a mailing house or a mailing agency, is a business that is hired to organize direct mail to be sent out locally, nationally, and also internationally on behalf of companies or organizations. Successful mailing shops are able to take advantage of cheaper mailing rates that the average individual or organization wouldn’t be able to receive. It is highly recommended to use the services of a mailing shop…
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Do yourself a favor and ignore the standard reaction to commercial printing of marketing materials, that it is dead and buried under the increasing weight of digital technology. Benefit your business with vast opportunities to be had by offering direct mail advertising materials like postcards, brochures, catalogs, flyers, and coupons directly to the door step of potential interested individuals. Keep your brand image in front of new people, along with special deals and current sales offers for them to try…
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What is direct marketing might you ask? The definition of direct marketing is an advertising strategy that involves physically mailing marketing materials such as catalogs and brochures to potential consumers or clients to promote products, services, or events. With that understanding in mind, let us help you learn exactly how direct mail marketing can stimulate business leads and increase sales opportunities. We can ensure that not only implementing direct mail marketing is made simple for you, but that it…
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Direct mail leads are sales opportunities that stem from an organization to stimulate interest in their products and services by sending out printed marketing materials such as postcards, brochures, catalogs, flyers, or discount coupons directly to a customer’s physical address. Direct mail leads are still popular sales solutions because people still read their mail, and the mailing lists have become more informative with data beyond simply the name and the address of the recipient. In order for direct mail…
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Here are some interesting statistics from the Huffington Post: 33% of people feel direct mail is the most effective way to remember a product, 74% of people look forward to what might be in their mailbox, and 79% of people react to direct mail quickly. With satisfying stats like these, how could direct mail marketing be dead? Beef up your marketing strategies with direct mail and don’t stay stuck in the oversaturated online landscape of digital marketing. People aren’t so…
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