Even in this current digital information age, direct mail campaigns and the commercial printing of marketing materials still remain key assets in the overall advertising plans of many successful businesses. With the appropriate execution, direct mail advertisements can be a very effective technique to gain visibility. But aside from getting the attention of consumers with direct mail, utilizing postcards, brochures, and coupons as direct mail marketing also provides companies with tangible and measurable results that can be tracked. Follow along…
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Direct mail marketing is an advertising method in which businesses and organizations provide physical marketing materials to potential customers and consumers to deliver information about a product or service they offer. Now that you have a basic definition of direct mail marketing, now is the time to take a moment and understand what direct marketing can specifically do for your business. Learning the distinctive nature of a direct mail campaign allows you to know how to justify its usage in…
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