When it comes to executing a successful direct mail campaign to make a positive impact on your local community members, it becomes crucial to identify the most optimum methods for reaching them. TV commercials, website banners, and Facebook ads could all miss the target by casting too wide of a net to garner regional attention. But with a direct mail campaign, you can fine-tune your reach and maximize the magnitude of your message by following our suggestions on how to…
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If you are asking yourself if direct mail marketing is right for your business, the answer is yes…if you implement your direct mail campaign the correct way. According to research from Epsilon, 59% of U.S. respondents, said they find pleasure in receiving physical postal mail from brands, and 70% feel that mailbox mail is more personal than the mail via the internet. Aside from the marketing value that can be derived (Epsilon). Many marketers today are so focused on online…
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If you have had any in-depth discussions dealing with modern marketing strategies for your business or organization, chances are strong that you have heard the myth that direct mail is dead – supposedly sent to its grave by the world wide web. But believe it or not, the internet’s form of electronic mail and social media messaging aren’t the only valuable mailboxes in town. There is still a sense of surprise and stimulation that is triggered by receiving physical mail…
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Political campaigns are highly competitive and expensive. Direct mail can be a powerful tool to stand out from your competition, spend your marketing budget wisely, and to influence the opinions of voters and have them take action. Direct mail campaigns have even been used to smear the reputation of o political opponents. Unlike a business that can keep on selling services and products on an ongoing basis, political direct mail campaigns have a very limited amount of time to convince…
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What exactly is a mailing shop? A mailing shop, also referred to as a mailing house or a mailing agency, is a business that is hired to organize direct mail to be sent out locally, nationally, and also internationally on behalf of companies or organizations. Successful mailing shops are able to take advantage of cheaper mailing rates that the average individual or organization wouldn’t be able to receive. It is highly recommended to use the services of a mailing shop…
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