Think to yourself for a moment and imagine – how many letters for direct mail sales have made a one-way trip from your mailbox to your recycling bin? Even if the direct mail ads came from local companies in Northern Virginia, Maryland or Washington DC, why weren’t these messages worth your time? Was there an overwhelming amount of information poured out at you?
Did the direct mail sales letter look like a college essay instead of an appealing, colorful message?…
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