There is a wide range of small businesses, from restaurants to dental offices, as well as churches and real estate agents, that make effective use of printing postcards for promotional purposes. Full-color customized postcards are an economical method to promote products and services, as well as special events and time-sensitive sales offers. But before you place your order for 5000 double-sided postcards with a matte finish, make use of our suggestions for printing impressive postcards for small businesses.
Know Your…
Continue reading >
Even in our digital age, direct mail still gets the job done when it comes to return on investment. According to a direct mail research study done by InfoTrends: 66% of direct mail gets opened, 82% of direct mail is read for at least a minute, 56% of direct mail recipients who responded visited the physical store or went online, and 62% of direct mail responders in the past three months bought something. But the biggest stat of all was…
Continue reading >
What is the point of spending hard earned dollars from your marketing budget to produce and deliver a letter for direct mail sales just to have it end up decorating the inside of thousands of garbage cans? When you are targeting influential industry tastemakers and possible consumers in local areas like Northern Virginia, Maryland, and Washington DC, you want to create a direct mail marketing piece that will speak volumes for your business.
Before you begin to add any business…
Continue reading >
Even in this current digital information age, direct mail campaigns and the commercial printing of marketing materials still remain key assets in the overall advertising plans of many successful businesses. With the appropriate execution, direct mail advertisements can be a very effective technique to gain visibility. But aside from getting the attention of consumers with direct mail, utilizing postcards, brochures, and coupons as direct mail marketing also provides companies with tangible and measurable results that can be tracked. Follow along…
Continue reading >
Direct mail marketing is an advertising method in which businesses and organizations provide physical marketing materials to potential customers and consumers to deliver information about a product or service they offer. Now that you have a basic definition of direct mail marketing, now is the time to take a moment and understand what direct marketing can specifically do for your business. Learning the distinctive nature of a direct mail campaign allows you to know how to justify its usage in…
Continue reading >
Once you get past the negative stereotype that the commercial printing of direct mail is nothing more than “junk mail,” you will open your business up to the benefits and opportunities that await you with direct mail marketing. A direct mail campaign with the commercial printing of brochures, coupons, and postcards raises the visibility of your company’s brand, products, and special offers. Before you can reap the rewards of direct mail, get acquainted with the guide to direct mail advertising…
Continue reading >
Don’t be so quick to right off the power of a direct mail campaign just because you have a strong social media following. Direct mail advertising with the commercial printing of coupons, brochures, and postcards peaks the interest of consumers in a way that is similar to getting an unexpected letter from a friend or a gift – it is a tangible surprise. Direct mail ads aren’t random emails that can be instantly deleted; they have been physically created and…
Continue reading >
